HOTWIRE GETAWAY FROM THE HOLIDAYS

THE IDEA: Over 70% of Americans are extra-stressed around the holiday season. With decorating, travel, family, and all the other things that come with celebrating the holidays, most people need a relaxing vacation in order to recover. So Hotwire encouraged people to Getaway from the Holidays with a surprise and delight campaign that rewarded real people for their holiday stress, sending them on a curated vacation to counteract their holiday woes.

Social:

Screen Shot 2016-09-23 at 12.26.03 AM.png

Screen Shot 2016-09-23 at 12.26.08 AM.png

Screen Shot 2016-09-23 at 12.26.12 AM.png

Screen Shot 2016-09-23 at 12.26.17 AM.png

Screen Shot 2016-09-23 at 12.26.21 AM.png

Screen Shot 2016-09-23 at 12.26.27 AM.png

Screen Shot 2016-09-23 at 12.26.34 AM.png

Screen Shot 2016-09-23 at 12.26.39 AM.png

Art & Copy

Divya Seshadri

Meghan D O'Neill