THE BRIEF: Lee has been creating work under their tag, Move Your Lee, for years. Create social content that ladders back to Move Your Lee,but with a fresh, relatable spin on it.
THE IDEA: We created a campaign called "What Moves You" where we asked America what inspires them, or they are passionate about. By redefining the word move, Move Your Lee now means more than just physical movement.
AD/CW: Meghan O'Neill + Divya Seshadri
Social: Jessica Lee, Bailey Brown
CD: Nikki Baker, Leslie Schaffer