THE ASK: Create a campaign that shows people how they have the flexibility to enjoy a family vacation during these infamous unprecedented times.
THE IDEA: We tapped into two very real insights — people have unused PTO that they have’t used because of the “new normal”, and with work and school being remote, we now have more flexibility than ever to safely escape to a nearby vacation home.
Art
Divya Seshadri
Kim McDonald
Austin Mankey
Copy
Meghan D O'Neill
Mike Motch