WWF FADE AWAY
THE BRIEF: WWF wanted people to understand that by using plastic bags we directly affect marine habitat and the rate of extinction.
IDEA: We let people experience the repercussions of pollution before their very eyes.
EXECUTION: Protrusions are added to the handles of shopping carts, that when held on to will mark a short message onto your palm. The message will last for 5 seconds and then fade away
Art & Copy:
Gold at Summit International Awards